This was an assignment to design a full marketing campaign announcing a partnership between BabyBoxCo and Johnson & Johnson focused on delivering free first aid products to parents in addition to children safety & health education.
Baby Box Co
Creative Concept & Design, Marketing Strategy
Adobe Photoshop, Adobe Illustrator
To maintain consistent branding, I used the existing baby box designs as inspiration. I observed that most were themed around animals and had decorative patterns so I decided to blend those ideas with the first aid theme. The bear represents strength & health and I designed it to be holding the red cross to symbolize the importance of safety & care for the baby’s early stages in life.