Producing digital design work for a well-respected brand with a rich history required meticulous attention to detail. Pixel perfect, just the right amount of flair. We aimed to create a sense of prestige and desirability when customers carried a Coach handbag, inspiring loyalty and aspiration among their peers. Our goal was to expand the brand's appeal to a wide range of consumers, from moms and dads to fashion-forward individuals around the world.

First stop, ecommerce site redesign. Improving UX, establishing product photography, refreshing emails, and all other marketing materials. We rolled up our sleeves and redesigned every digital touchpoint. Once we put a creative process in place, we set our sights overseas. My focus shifted to overseeing brand creative for Japan and China's fully ecommerce sites—and over twenty localized marketing sites for various countries. It was a substantial undertaking, but one that yielded significant results.

The brand revitalization and global expansion efforts played a critical role in driving Coach's business growth. By modernizing the brand identity and extending our reach to international markets, we positioned Coach for its current success as a key player within the Tapestry portfolio. The strategic creative initiatives executed during this transformative period laid the foundation for Coach's ongoing achievements and prominence in the global fashion landscape.