The fresh pet food category was highly intimidating, saturated, and competitive during the height of Covid-19. With so many potential leads on social media, we had the opportunity to capture their attention and engage with them. We believed our personalized product experience was unique, so we conducted thorough research and exploration. Our strategy was to differentiate the brand visually and tonally, making informed decisions based on customer data and rigorous testing.

Our growth-oriented team got to work. We planned to collect video assets from the production of our first national streaming ad to ensure a holistic brand presentation across all channels. We ended up with over 30 storyboarded ads, each with its own messaging approach to resonate with different audience segments. From there, we rapidly iterated based on performance metrics. We also developed equally thoughtful landing pages that provided visitors with a seamless experience down the funnel.

At the end of this particular campaign we had several key takeaways. We saw our highest increase in revenue to company date, signaling the effectiveness of our strategy. Through trial and error, we gained valuable tools and insights that would inform future campaigns. By bringing creative in-house, we elevated our workflow process, streamlining collaboration between teams. This allowed for more agile and responsive campaign optimization. Competitors even imitated some of our best performing ads—a flattering indication that our creative approach resonated in the market.